In the third and fourth installments of our Introduction to SEO series, we’re going to go over two primary aspects of Search Engine Optimization — On Page & Off Page Optimization.
Like many things in life, there are those who do SEO the good way, and there are those who do SEO the bad way. We’ve talked a little about each before, but now we’ll go a bit in depth.
Let’s start with good SEO, also known as “white hat” SEO.
If you’ve been on the internet for awhile, you probably have heard the term SEO countless times. It has been promoted, marketed, and advertised as a service so much in the past decade that it has lost its meaning for most people.
My good friend and colleague Rex Wisehart in Denver, Colorado created what is probably the first, and still best in my opinion, audio book on local search marketing. Rex has been at the local search game longer than most in this industry, and knows his stuff well.
Google Places is very important for business owners as so many are using it to reach a wider market. If you are one of those who would like to rank higher in Google Places here are some tips to help you out, from Social Media Ninjas’ extensive local search marketing expertise.
Mobile phones have become an important part of our lives, especially mobile smart phones. Since the advent of Apple iPhone, things have certainly changed in the mobile market and how we look at the Internet.
Most of today’s more savvy business owners and marketers are no longer asking if they need to be active in social media. By now, most realize that participating on major social media sites such as Facebook and Twitter, and receiving positive user ratings and reviews from sites like Google Places and Yelp are essential components of any comprehensive local search program.
It’s often said that your best source for business is your existing customer base or clientel. True though that statement may be, most businesses don’t realize just how much of an impact their existing customers can really have on the growth of their business and bottom line.
Yellow Pages advertising are about as 1980s as mullets and muppets.