My good friend and colleague Rex Wisehart in Denver, Colorado created what is probably the first, and still best in my opinion, audio book on local search marketing. Rex has been at the local search game longer than most in this industry, and knows his stuff well.
Google Places is very important for business owners as so many are using it to reach a wider market. If you are one of those who would like to rank higher in Google Places here are some tips to help you out, from Social Media Ninjas’ extensive local search marketing expertise.
Most of today’s more savvy business owners and marketers are no longer asking if they need to be active in social media. By now, most realize that participating on major social media sites such as Facebook and Twitter, and receiving positive user ratings and reviews from sites like Google Places and Yelp are essential components of any comprehensive local search program.
Yellow Pages advertising are about as 1980s as mullets and muppets.