The Ninja Blog

Ninja marketing thoughts on SEO, local search, social media, and more.

Intro to SEO 03: On-Page Optimization

In the third and fourth installments of our Introduction to SEO series, we’re going to go over two primary aspects of Search Engine Optimization — On Page & Off Page Optimization. Series installments number 8 and 9 will expound upon these concepts, so check back regularly for updates!

What is On Page Optimization?

You own a website, you have the ability to add content to your website, you control how your visitors interact with your website, you control what content your visitors see first. You are in charge of optimizing the presentation of content for your visitors.

Search engines play a role in this by determining if your presentation of content is worthy to share with the world in its directory. Using complex algorithms and many hundreds-of-thousands of lines of code, search engines will effectively assess how well you are benefiting your visitors.

How can I increase On Page Optimization?

There’s a common phrase in the world of optimization — “Content Is King.” While we entirely agree with that sentiment, we’re going to save that topic for when we can focus on it more in-depth in a later post. Here are several quick-and-easy tips to increase your optimization.

1. Use Catchy, Informative Meta Descriptions

<meta name="description" content="You can write up to 160 characters of content here.">

Ensure that every primary page on your website has a meta description that catches the eye and provides a general overview on what that page offers. It will be the very first piece of content your visitors read before they choose to click on your site in the search directories – make it strong. Here’s an example, using our own listing:

google-search-result

“Get Found Online!” summarizes how we best benefit our clients. Those three words, other than our phone number, are the most eye-popping and attention-grabbing. We deliver a promise in our description, and we expound on that promise in our website. Someone who clicks on us expects to “get found”, so that is the content we present.

Google likes clicks, too. Your page shows more or less relevance in your market depending on how many people click on your website from the search engine. A catchy meta description will encourage more people to check out your site before the others, which in turn increases your relevance for that market. If nobody ever clicked on your website when they searched for how to get found online, what would that say to the search engine — your site doesn’t look promising enough to help them meet that need.

2. Captivate Your Readers’ Attentions With The First Paragraph

Like point #1, relevance shows when people not only click on a link to your site but also stay on your site longer. Let’s say you are the owner of a carpet cleaning business, and you have an article of 500 words about carpet cleaning. How many people will truly sit through 500 words? In today’s fast-paced digital world, not many people have that patience. That’s why you need to engage your reader with informative and entertaining content. This is a heavily undervalued concept. While other SEO companies stress so much about word-length, keyword-count, title tag optimization, etc. the true value gained from content is how it captivates a reader. Those other things matter to an extent – but the ability for a piece of writing to hold attention for a few minutes is quite rare these days. Remember, search engines do have the ability to detect if someone spends time reading an article, and they do indeed use that in their algorithms to determine ranking!

3. Control the Flow of Traffic Throughout Your Site

So your reader just got done reading that carpet cleaning article from point #2. What does that person do now? It’s a great idea to direct the reader to another article. End your article in a cliffhanger of sorts, where the resolution is promised in another article. Using carpet cleaning as an example, here’s how you could end the article:

So now you know how to remove red wine stains from carpet, but do you realize that removing wine stains from a rug is completely different? Click here to read all that you need to know!

What this does is encourage a click-through to another page of your site. In point #1, you convinced your reader to click on your site. In point #2 you captivated your reader throughout your article. Now we want to control their movement throughout your site. Going back to the search engine perspective, when a user navigates throughout your website that says “Hey, this content is not only informative and entertaining, but it’s also relevant to what the site is about. This site must know a thing or two about carpet cleaning.” As emphasized before, the primary goal of a search engine is to deliver what it believes are the best resources for a particular search. These reader behaviors tell search engines that your site meets the qualifications for best possible resource.

That’s Not All, There’s More!

We’ve left point #4 for last, but we’re going to share it in an upcoming post (most likely #9 in this series). However, if you can’t wait to see what it is, check out our Online Marketing Crash Course where you’ll get valuable information just like this delivered straight to your inbox every week. This course supplements this Intro to SEO Series quite nicely, and provides you the tools you need to achieve top results for whatever business you represent.

Social Media Ninjas, Reviews

I see you both working so hard to create our new website. It is looking AMAZING and I’m so impressed with the look and what you are trying to achieve with functionality as well.

THANK YOU!!!!!!!!!!!!!!

Hugh Groman, CEO

Greenleaf Platters/Greenleaf Provisions

5 Star reviews - Social Media Ninjas
Richard Wilson
Richard Wilson
22:22 12 May 22
The profit i made investing in mr Ralph platform is absolutely interesting, i was able to withdraw all the funds to my private key wallet. Initially it took me time to trust the process but now i'm more than happy that i did, The process is simple and legal as well. No withdrawal fee or any sort of commission. Thank you https://www.facebook.com/Ralph.carico for being the one that brought this shinning light to me and my family.
Simona Fusco
Simona Fusco
22:07 21 Jan 21
Sean and his team have been taking care of me for over 6 years and when I say taking care of me, I'm talking about ALL of my online marketing campaigns for my businesses from SEO to social media to coming up with creative ideas for your business to help bring in more leads, etc. I can't tell you how grateful I am for him and his team because without him, my business wouldn't be ranking as high as it does and I wouldn't be getting the leads that I need to grow my business. It's not just any leads but personalized leads that apply to your business. His “thinking outside the box” has not only increased my revenue but he has also helped me create websites and come up with unique ideas to bring in more business. He and his team are your one stop shop for all the things needed to grow your business and put you on the map in this competitive market!
Hugh Groman
Hugh Groman
05:08 05 Aug 20
Sean and Carlos have been taking wonderful care of us. I have a lot of confidence in them and I'm excited to have their help and support.
Tracy Page
Tracy Page
00:38 16 Jun 20
Social Media Ninjas transformed our business from one with virtually "NO" online presence to "FIRST PAGE LISTINGS" within a few short months. As first time small business owners with much invested in creating a top tier business and a great website, our investment in advertising to optimize our website had proven ineffective with a negative return on investment. To get our business successfully launched, we quickly realized it would take a pro to effectively optimize our website. From my initial conversation with Sean Daily, I knew we had found what we were looking for. Although it took a bigger financial investment to work with SMN, the ROI within three months was tremendous. Our phone and website contacts ramped up quickly and gave us the online presence to get out of the gate quickly and become profitable in our first year!

Seven years later, we could not have asked for better SEO for our business. Working with Social Media Ninjas provided us entire freedom to focus on running our business. We came to respect that SEO is a real expertise and it is essential to do it well. SMN has been consistently A+ and worth every penny of our investment for their service. We know that hosting our website on our own was not an option. It would have taken a level of expertise that was beyond our interest and capacity, as well as robbed us of time we completely needed for business operations, family and rest. Sean and his team are the real deal, offering top tier SEO and exceptional business interaction. Could not recommend more!
Tracey Page
Tracey Page
00:36 16 Jun 20
Social Media Ninjas transformed our business from one with virtually "NO" online presence to "FIRST PAGE LISTINGS" within a few short months. As first time small business owners with much invested in creating a top tier business and a great website, our investment in advertising to optimize our website had proven ineffective with a negative return on investment. To get our business successfully launched, we quickly realized it would take a pro to effectively optimize our website. From my initial conversation with Sean Daily, I knew we had found what we were looking for. Although it took a bigger financial investment to work with SMN, the ROI within three months was tremendous. Our phone and website contacts ramped up quickly and gave us the online presence to get out of the gate quickly and become profitable in our first year!Seven years later, we could not have asked for better SEO for our business. Working with Social Media Ninjas provided us entire freedom to focus on running our business. We came to respect that SEO is a real expertise and it is essential to do it well. SMN has been consistently A+ and worth every penny of our investment for their service. We know that hosting our website on our own was not an option. It would have taken a level of expertise that was beyond our interest and capacity, as well as robbed us of time we completely needed for business operations, family and rest. Sean and his team are the real deal, offering top tier SEO and exceptional business interaction. Could not recommend more!
Carlos Lopez Jr
Carlos Lopez Jr
21:15 30 Jul 19
Being a web developer, I refer all my online marketing business to Sean and Social Media Ninjas. Sean is professional, knowledgable and takes the time to walkthrough the process of marketing your business. Me and my clients have been amazed by the results and a big thank you for the quality leads.
Costas Schuler
Costas Schuler
22:49 16 Jul 19
I have been working with Sean and his team now for over a year and I am truly in awe at what he is able to do with click funnels and facebook marketing in particular. I have have seen amazing results in the work that he does and would recommend him to any and all potential clients of mine who need high level, high result marketing expertise.
jonathan cutshall
jonathan cutshall
18:51 16 Jan 19
Best company in the world
Alex Conley
Alex Conley
23:24 15 Jun 17
I'm so happy with the work that these guys did for us. I heard about them via word of mouth, and they surpassed all my expectations in designing and delivering a website that captured my vision. A really friendly team with great communication, advise, support, and knowledge. I highly recommend them to any person or business who's looking for a stunning website and great SEO.Alex ConleyPhonics In Japan
Alex Conley
Alex Conley
15:48 14 Jun 17
I'm so happy with the work that these guys did for us. I heard about them via word of mouth, and they surpassed all my expectations in designing and delivering a website that captured my vision. A really friendly team with great communication, advise, support, and knowledge. I highly recommend them to any person or business who's looking for a stunning website and great SEO.

Alex Conley
Phonics In Japan
Lucinda Cindy Martin
Lucinda Cindy Martin
01:20 17 May 16
Sean Daly has provided excellent consulting services for me and my team. We consider him a "strategic partner" for our company LOVE Our Websites. His developer Jason has been a joy to work with. I trust these guys.
XPAND BIZZ IT
XPAND BIZZ IT
11:38 16 Feb 15
Very Good TeamI Worked But He Proved that he is the best one for meI Tell All The Marketers That if you need any marketing than contact him immidietly
Branko Romano
Branko Romano
01:39 12 Jan 15
Excellent company. They know search engine optimization and can help any online presence increase their visibility... And who doesnt wan't that?
Dewi Doyle Brindley
Dewi Doyle Brindley
11:14 30 Dec 13
Thomas Bickford
Thomas Bickford
18:59 16 Dec 13
I have referred Sean and Social Media Nijas to a number of business associates and friends and have gotten outstanding feedback from all of them. "Generous with his time.", "Intelligent and thoughtful", "professional" are just a few of the comments I have received. I recommend Sean without reservation.
Tracy Mattson
Tracy Mattson
05:23 11 Dec 13
Thank you for the amazing job you did on the website. It is above andbeyond my expectations. Working with your team was a pleasure and Iappreciated your quick response time and professionalism. Nice Job!
David Comfort
David Comfort
01:36 30 Nov 13
Social Media Ninjas's, led by Sean Daily, is an exceptional firm dedicated to their clients outstanding success. They absolutely have their finger on the pulse of the SEO world and I would recommend them to anyone who really wants exponential growth in their business.
Charles Lindauer
Charles Lindauer
22:42 14 Nov 13
Sean Daily is not only very bright and knowledgable, but is a generous and compassionate individual. He is truly interested in helping, and his clients benefit.
Tea Powell
Tea Powell
04:54 11 Sep 13
Sadie-Michaela Harris
Sadie-Michaela Harris
16:12 01 Aug 13
Michael Martin
Michael Martin
20:53 19 Jul 13
Linda Jones
Linda Jones
05:30 16 Jul 13
Alberic Kerckhof
Alberic Kerckhof
07:57 11 Jul 13
Ray Lane
Ray Lane
22:56 05 Jul 13
Joy Harper
Joy Harper
14:21 12 Jun 13
Sean is an extremely talented innovator and entrepreneur who brilliantly combined permission marketing, viral marketing, and relationship marketing into a booming business model. His drive, ethics and creativity are highly admirable and he's very well respected in the business.
Sonia Gibson
Sonia Gibson
14:42 11 Jun 13
I worked with Sean to develop some custom publishing materials for my corporation. Sean has that rare combination of deep technology skills and strong business skills. I highly recommend him.
Jenny Sanderss
Jenny Sanderss
13:29 10 Jun 13
My leads are back to 2007 levels. Unbelievable! The web site info and marketing you're doing is awesome.
Marta Jenkins
Marta Jenkins
13:38 09 Jun 13
Sean, just had a chance to watch the videos and WOW! thank you so much, awesome, awesome, awesome. And I wanted to tell you that we are getting a lot of inquiries from the web, even the free audio download as a CTA seems to be working. People are trickling in from Santa Rosa too. We had a gal call last week, she's getting ready to sign up for a package. I am really beginning to see the long term benefits/effects. Anyway, just wanted to say thanks again.
Xiomara Cali
Xiomara Cali
14:24 03 Jun 13
Sean is a rare combination of bright, technical guy, savvy businessman and unbridled entrepreneur. I had the pleasure of working with him in the early days of RTP and can honestly say that working with him and around him breeds excitement. He took a concept that was on the margins of publishing and made it mainstream, leading to many copy-cats that to this day are weak in comparison.
Joy Morrison
Joy Morrison
13:24 02 Jun 13
Sean is an ambitious and visionary individual. My experience working with him was nothing short of professional, important and fun!
Tessa Heather
Tessa Heather
15:13 31 May 13
I am super excited. The website looks even better than I had imagined. You are the God of Social Media. It is a pleasure working with you.
gail edgar
gail edgar
14:01 28 May 13
I was a client of Sean's for three years and his leadership was directly responsible for offering to me the single best vehicles for allowing Voyence to gain credibility in the market as well as to build up a loyal following that resulted in leads and revenue (eBooks). He made sure our business relationship resulted in success for both parties.
Sidney Graves
Sidney Graves
09:27 26 Jun 12
Thanks. Things are looking awesome. VERY pleased. Certainly you are moving everything to the next level.
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