Reach people based on purchase behaviors or intent, device usage, and more. Some behavior data is available for U.S. audiences only.
Reach people who have a specific kind of connection to your page, app, or event. This narrows the audience to include only people with that specific connection who also meet the other targeting categories you select.
Numerous studies have been published showing the conversion rates of incoming leads based on how fast you contact them back. Studies show that returning contact in 5 minutes or less dramatically increased the chance of conversion by 900%..
The Lead Response Management Study mentions that "The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times." This basically means, after 5 minutes pass,
the less likely you are to close a lead, and this success-rate decreases exponentially as more time passes.