Social Media for Local Search Results
Most of today’s more savvy business owners and marketers are no longer asking if they need to be active in social media. By now, most realize that participating on major social media sites such as Facebook and Twitter, and receiving positive user ratings and reviews from sites like Google Places and Yelp are essential components of any comprehensive local search program.
A good social media program should cover a variety of different social media platforms. Here are several suggestions to get you started:
- Create a fan page, and fan base on Facebook. Over 40% of Facebook users follow at least one brand. Over 50% of these Facebook users will proceed to purchase that brand later on. Facebook ‘likes’ certainly are a speed-marketing device that virally send out brand awareness by providing information towards the news feeds of everybody befriended from your fan page followers.
- Use Twitter to maintain and keep in contact with customers. A quarter of Twitter users follow at least one brand, and 67 percent of the brand-followers will purchase that specific brand. Your individual tweets must get consumers interact by offering them helpful information relating to your online business and services, asking questions likely to generate responses, or offering special follower-only deals. All of these are viable strategies to grab the attention of Twitter aficionados.
- Motivate customers to rate or review your business on local search, social media, and review sites. Local search site user reviews are on course to total over 9 million in 2011, according to a Mashable.com report. Consumers actively seek out online reviews that allow them to see what others think of a service or product before making a decision to purchase. Reviews on socially interactive sites such as Yelp, TripAdvisor, and FourSquare increase search engine rank and push traffic to your site.
- Leverage the potency of YouTube to enhance your local Internet search results. Embedded video clips on your Google Place Page and public profile pages can showcase your product or service while also placing a human face on your business.
- Give social media-active customers advertising and marketing incentives to share with you facts about the web. Branded “Share for Rewards” programs can help encourage consumers to talk about your business in return for discounts on products or services.
By creating and participating in a social media program, you possibly can make it simple for your customers to seek out your local business and much more importantly, mention it online via a number of social media sites. This will amplify your online marketing, generate calls to your business, and boost long-term brand awareness. The only question remaining now is: What are you waiting for?