Google AdWords Intake Form

This is the email address we use to contact directly with you.

If you aren't sure, refer to the chart below, OR tell us your Wireless Carrier and we'll investigate for you.

For Verizon, use 1234567890@vtext.com
For AT&T, use 1234567890@txt.att.net
For T-Mobile, use 1234567890@tmomail.net
For Sprint, use 1234567890@messaging.sprintpcs.com
(Where 1234567890 is your 10-digit cell phone number.)

Street Address (Ste/Unit), City, State, Zip.
Please list this exactly as it appears throughout your business listings. (Example: Is it shown as #300, Suite 300, or Ste 300?)

This is necessary for the creation of Google Account(s) for this campaign. Don't worry – we keep this safe!

Example: https://yourwebsiteaddress.com

GMB is located at https://business.google.com.

Here is how to add a business listing manager.

You will need to add ninjas@the108group.com as an owner.

If you have claimed your business...

It will appear at the webpage above once you log into your Google Account. You will need to add us.

Here is how to add a manager/admin to GMB.

If you have not claimed your business...

You will need to do so before we can begin. First, do a search on https://maps.google.com as follows: "Business Name, City Name, State". If there is a GMB or Maps listing, it will appear there. You will want to click "Claim This Business" and follow the steps. You'll likely need to verify this listing by receiving a postcard.

Once you claim the listing, you'll be able to add ninjas@the108group.com as a Manager/Administrator.

A minimum monthly advertising budget of $1000 is required to work with us. (Note: This is the amount you pay to Google AdWords for ad impressions on their network, not the amount paid to us for managing your spend which will be additional based on the spend).

This is the measurable goal you have established for this advertising campaign. For more information about this, see https://support.google.com/adwords/answer/2979071

What services or products will be promoted through your advertising campaign?

What is the average revenue, and gross profit from, brought in by a single sale of the service(s) or product(s) that will be promoted in this campaign? (E.g. $500 Revenue / $250 Profit)

What amount on AVERAGE, in dollars, does a new customer spend with you over the lifetime of their relationship with your company? In other words: What is the average long-term revenue value of a new customer to your business? (Note: Please go ahead and guess if you don't know this for 100% certain. This is a critical piece of information you'll need in order to evaluate the ROI and success of any advertising campaign).

In order for your ads to be effective, they need to have a strong and compelling offer. This gives the viewer a reason to click the ad and/or call you. The ads must also be competitive with existing competitors' ads and the offers being presented to the market. To that end, what offer(s) are you willing to make to your ad audience?
Examples include: % off of a service, free period of service, first time customer discount, etc.

List the business names, URLS, and industries (if different) of your top three competitors. The more information you have on them, the better. For example: Are they currently advertising? Do they rank higher than you? Do they have other marketing tactics?

In one brief phrase or sentence, what sets your company apart from the competition you mentioned above (e.g. that might be emphasized to ad viewers)? Also referred to as "Unique Value or Selling Proposition" (UVP/USP). Feel free to go into detail. (Or, if nothing really sets you apart currently from others in your space, say so).

A landing page is a special web page designed to convert visitors from paid traffic campaigns into action-takers, and generally speaking, all campaigns should have some type of landing page. If you answer Yes here, please note an additional $697 fee will be incurred for the design and setup of a basic PPC landing page (more complex landing pages requiring videos, e-commerce, multiple pages, custom ties into CRM/email systems, etc. are more and will be custom quoted). If you do not understand the purpose or value of a landing page, please contact us.

If you do not have us build a landing page for you, we'll need to know where you would like visitors to be sent when they click an ad. This is typically a page on your website, but may also be a standalone page (which is often better as it removes the distractions of a typical website that can take a visitor's focus off of your offer). [NOTE: It is critical for your campaign's success that your landing page be a high-converting one, so if there is any doubt about this, please discuss that with us before we launch the campaign. Sending traffic to a non-converting website or landing page is a waste of ad money].

Mobile responsiveness is a term used to imply that a page has been optimized for a wide variety of devices, including desktop computers, laptops, tablets, and smartphones. An un-responsive site may be difficult for visitors to use and discourage them from following through with the offer you are advertising.

Please list the area(s) you'd like this campaign to run. For example: "Within a 30 mile radius of Santa Rosa, CA" or "All of Sonoma, Napa, and Marin Counties", etc.

Are there any seasonal trends to your marketing? Do certain products or services trend better during summer or winter months. Please explain.

Example: "Monday through Friday; 8am - 5pm", "24x7", etc. If your advertising campaign displays a phone number, you will need someone available to answer the phone. However, if you have a contact or lead form available on the ad destination page, people may choose to fill the form out during non-working hours so it may make sense to run the ads during that time.

What do you have to offer people who click on your ad or sign up on your landing page?

Call tracking allows you to use a separate phone number to be used with people clicking ads so that you can track who called you as the result of ads. By default, we include 1 local call tracking phone number in our campaigns. Additional local numbers (e.g. for different local markets you serve requiring different area codes) and/or toll-free numbers will incur additional monthly fees as shown in the Starter Plan found here: https://www.callrail.com/pricing/ .

You will need 1 tracking number for every unique phone number on your website/landing page. 1 number is included in your management fee. Each additional number is provided at a set rate.

This phone number is that of whoever is in charge of receiving and handling clients/customer at your business.

This refers to the page your customers will land on after filling out your lead form or making a purchase.

We can also enable message extensions on your Google ads. This allows your ads on mobile phones to allow the searcher to send you a sales request via text/SMS message directly to your phone. To do this we need the mobile number to direct the request to as well as any preferred text for the default message message that is sent.

This is usually the email address that manages your Google Places listing.

Click here to read how to add a user to your current Google Analytics Property. You will need to add ninjas@the108group.com as an administrator and making sure to set permissions to Edit, Collaborate, Read & Analyze and Manage Users.

Click here to read how to add a user to your current Google Tag Manager. You will need to add ninjas@the108group.com as an administrator.

Please enter the phone number you would like to send the SMS message to. This mobile phone number may be different than the business phone number.

Default will be: "Dear [YOUR NAME], I saw your Google ad and would like to inquire about your [PRODUCTS/SERVICES]. Please contact me at this phone number. Thank you." If you would like to customize this, please include the message below and keep it below 160 characters.

As a part of your advertising campaign, we may need to access your website to configure tracking. We may also develop a promotional landing page for placement on your website.

Do you update your business website weekly, monthly, or has it been quite a while?

Popular registrars include GoDaddy, NameCheap, BlueHost, etc. This is where your domain name was registered. We will be using a "subdomain" as your advertising campaign's landing page. For example, it might appear as http://promo.yourwebsite.com.

Numerous studies have been published showing the conversion rates of incoming leads based on how fast you contact them back. Studies show that returning contact in 5 minutes or less dramatically increased the chance of conversion by 900%..

The Lead Response Management Study mentions that "The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times." This basically means, after 5 minutes pass, the less likely you are to close a lead, and this success-rate decreases exponentially as more time passes.

Statistically, over 80% of sales are made between the 5th and 12th follow up attempt, within a 14 day period.
Studies show that most individuals give up calling too soon. Using a multi-channel approach including emails, phone calls, Google Adwords, Facebook, Twitter, and websites, allow you to reach leads quickly and frequently.