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The more detailed information you provide, the more successful your advertising campaign! Think of this form as an enhancement to how much more business, web traffic, and sales you'll get. For each and every question you answer in-depth, you'll experience that much more success working with us.
A minimum monthly advertising budget of $1000 is required to work with us. (Note: This is the amount you pay to Google AdWords for ad impressions on their network, not the amount paid to us for managing your spend which will be additional based on the spend).
What types if any of advertising has your company used in the past? Which agencies, ad platforms, and methods did you use and for how long?
Were there any successes, failures, disappointments, and/or unmet expectations in your past paid advertising attempts? Feel free to brag or vent! We'd like to learn from history and use it to help create a remarkably successful advertising campaign for you.
Are you currently paying for any other advertising campaigns, and if so what types? How does this campaign fit in with existing campaigns: Will we be working with or around them, taking them over, etc?
This is the measurable goal you have established for this advertising campaign. For more information about this, see https://support.google.com/adwords/answer/2979071
What services or products will be promoted through your advertising campaign?
What is the average revenue, and gross profit from, brought in by a single sale of the service(s) or product(s) that will be promoted in this campaign? (E.g. $500 Revenue / $250 Profit)
What amount on AVERAGE, in dollars, does a new customer spend with you over the lifetime of their relationship with your company? In other words: What is the average long-term revenue value of a new customer to your business? (Note: Please go ahead and guess if you don't know this for 100% certain. This is a critical piece of information you'll need in order to evaluate the ROI and success of any advertising campaign).
In order for your ads to be effective, they need to have a strong and compelling offer. This gives the viewer a reason to click the ad and/or call you. The ads must also be competitive with existing competitors' ads and the offers being presented to the market. To that end, what offer(s) are you willing to make to your ad audience?
Examples include: % off of a service, free period of service, first time customer discount, etc.
List the business names, URLS, and industries (if different) of your top three competitors. The more information you have on them, the better. For example: Are they currently advertising? Do they rank higher than you? Do they have other marketing tactics?
In one brief phrase or sentence, what sets your company apart from the competition you mentioned above (e.g. that might be emphasized to ad viewers)? Also referred to as "Unique Value or Selling Proposition" (UVP/USP). Feel free to go into detail. (Or, if nothing really sets you apart currently from others in your space, say so).
A landing page is a special web page designed to convert visitors from paid traffic campaigns into action-takers, and generally speaking, all campaigns should have some type of landing page. If you answer Yes here, please note an additional $697 fee will be incurred for the design and setup of a basic PPC landing page (more complex landing pages requiring videos, e-commerce, multiple pages, custom ties into CRM/email systems, etc. are more and will be custom quoted). If you do not understand the purpose or value of a landing page, please contact us.
If you do not have us build a landing page for you, we'll need to know where you would like visitors to be sent when they click an ad. This is typically a page on your website, but may also be a standalone page (which is often better as it removes the distractions of a typical website that can take a visitor's focus off of your offer). [NOTE: It is critical for your campaign's success that your landing page be a high-converting one, so if there is any doubt about this, please discuss that with us before we launch the campaign. Sending traffic to a non-converting website or landing page is a waste of ad money].
Mobile responsiveness is a term used to imply that a page has been optimized for a wide variety of devices, including desktop computers, laptops, tablets, and smartphones. An un-responsive site may be difficult for visitors to use and discourage them from following through with the offer you are advertising.
Please list the area(s) you'd like this campaign to run. For example: "Within a 30 mile radius of Santa Rosa, CA" or "All of Sonoma, Napa, and Marin Counties", etc.
Example: "Monday through Friday; 8am - 5pm", "24x7", etc. If your advertising campaign displays a phone number, you will need someone available to answer the phone. However, if you have a contact or lead form available on the ad destination page, people may choose to fill the form out during non-working hours so it may make sense to run the ads during that time.
What do you have to offer people who click on your ad or sign up on your landing page?
Remarketing lets you show ads to people who have visited your website or used your mobile before. Remarketing isn't approved for all industries. Any industries involved with sensitive issues (such as medical), may not be able to run remarketing. By default, we build remarketing campaigns for all eligible advertisers.
This is a promotion you offer specifically to those who have either clicked on your ad or visited your website in the past. You have their attention already; do you have something to offer specifically to them?
By default, we will perform all keyword research. However, you know your business best and may have some highly-specific, industry-related keywords that may attract more clicks to your ad. Include them here.
Are there any keywords or products that we cannot bid on? For example, if there is a certain product or service you'd rather not attract traffic to. Or any keywords that are off-limits in your industry. For example: "physical therapy" if you are not a licensed physical therapist.
Call tracking allows you to use a separate phone number to be used with people clicking ads so that you can track who called you as the result of ads. By default, we include 1 local call tracking phone number in our campaigns. Additional local numbers (e.g. for different local markets you serve requiring different area codes) and/or toll-free numbers will incur additional monthly fees as shown in the Starter Plan found here: https://www.callrail.com/pricing/ .
You will need 1 tracking number for every unique phone number on your website/landing page. 1 number is included in your management fee. Each additional number is provided at a set rate.
This phone number is that of whoever is in charge of receiving and handling clients/customer at your business.
This refers to the page your customers will land on after filling out your lead form or making a purchase.
We can enable location extensions to your Google ads. This allows your ads to show business hours and address information, which may increase ad conversions. To do this, we need your Google My Business login information. This is the email/password that logs into the owner account of your Google Places listing.
We can also enable message extensions on your Google ads. This allows your ads on mobile phones to allow the searcher to send you a sales request via text/SMS message directly to your phone. To do this we need the mobile number to direct the request to as well as any preferred text for the default message message that is sent.
This is usually the email address that manages your Google Places listing.
Please enter the phone number you would like to send the SMS message to. This mobile phone number may be different than the business phone number.
Default will be: "Dear [YOUR NAME], I saw your Google ad and would like to inquire about your [PRODUCTS/SERVICES]. Please contact me at this phone number. Thank you." If you would like to customize this, please include the message below and keep it below 160 characters.
We may also use existing reviews to enhance your advertisements. Only positive reviews will be used. Please provide review content or links to existing reviews. Some locations for reviews may be on your Facebook, Yelp, or Google business pages.
As a part of your advertising campaign, we may need to access your website to configure tracking. We may also develop a promotional landing page for placement on your website.
NOTE: You only have to fill this out if your website is NOT using Wordpress.
