If you’ve been on the internet for awhile, you probably have heard the term SEO countless times. It has been promoted, marketed, and advertised as a service so much in the past decade that it has lost its meaning for most people. The amount of SEO’s has dramatically increased in the past years as well, enough to make the local business owner think that getting optimization for their website can be found a dime per dozen. In the Intro to SEO series, we hope to debunk some myths and shed some light on the mysterious concept that is SEO.

Search Engine Optimization at the most basic level is the slow and steady increase of a website on the results pages of search engines such as Google, Yahoo, and Bing for “keywords” or “search terms.” If you’re a cell phone repair company, you want to capture leads coming from mobile phone repair related keywords.

The process of SEO is explained as this: make your website as relevant as possible for the keywords you are targeting so that you will be listed higher. There are thousands of techniques to do this, and no specific technique is best. A professional SEO will know which combination of techniques would prove most effective for a given local business.

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Much like the algorithms behind the calculation of a credit score, SEO “scores” are a mystery and are constantly fluctuating. Hundreds of thousands of people have attempted to crack the code, but not one has succeeded. All we are left with is the knowledge that certain general practices are good, and other general practices are bad. The remaining details are left for trial and error to the average SEO provider.

As a Santa Rosa SEO company, we are constantly improving our SEO for ourselves and our clients. We have knowledge we confidently believe that nobody else in our market has – we know how to safely push a site to high rankings without putting the ranking integrity at risk. If you haven’t already, check out our Santa Rosa SEO article where we go a bit more in-depth into the history of SEO.

If you don’t take anything else away, know that it is indeed possible to increase your search engine rankings. It may not happen over night, but it will happen with the help of experienced professionals such as Social Media Ninjas.

In our next post, we’ll be going over the basic terminology or “lingo” you’ll hear a lot in Search Engine Optimization.